In-World Advertising

We will look to serve authentic and realistic ads into our open world environment to help brands reach their target audience and this will help us as game developers monetise the title.

This covers cityscapes, billboards, branded vehicles, buildings, and other surfaces within the Paradox worlds where gamers might expect to see advertisements in everyday life.

All over the city within the paradox metaverse, we have digital billboards and signages capable of showing adverts in Full HD, currently, we are using them to showcase our game trailers.

With our in-house marketing team overseeing the entire operation, they will work with our developers to place real-time ads into our games and provide real-time performance reporting to advertisers.

A company providing a similar service of digital in-world marketing is Bidstack where they place in-world ads in the rally racing game “Dirt 2” or brands on digital billboards surrounding the pitch in the game, “Football Manager”. Bidstack is currently Valued at $72m for this service.

This revenue source will help to continue to keep the Token economy thriving.

Is it feasible?

In-world advertising is not a new concept. Barack Obama purchased ads in 2008 for a handful of games from Electronic Arts, Images of Obama, with the caption "Early Voting Has Begun/VoteForChange.com" in swing states during his campaign, with digital signage in Madden 09, NBA Live 08, Need for Speed.

We will be leading the way in real-time digital advertising in a blockchain-based metaverse game.